This piece displays the branding I did for a fictitious burger joint called “Burgear”. The restaurant’s theme was robots, so I came up with a logo to go with the theme. Shown to the left are different iterations of the mark in its developmental stages. The wordmark is a modified version of the Bebas Neue font; a design choice I made to mimic the light spot on the olive in the logo. Color variations and typography, as well as the logo on a color are shown to the left. Below is the creative deck I would present to clients to show the logo.