This client asked me to develop a logo for her sports clothing brand "Equality". She said that she wanted it to be based off of the Native American cross which is representative of inclusivity of all people. I used the colors of the cross in the logo, then shaped the letters into a spherical shape to symbolize globality. I also made the stacked letters vaguely resemble and = sign. The orange circle behind the word mark is also representative of a basketball, which is an important element to my client, since her brand is geared towards basketball players.